‘Will Native Ads Capture Your Digital Attention in 2015?’ – ‘Website Magazine’ Article
Pete Prestipino says, “Native ad technology platform TripleLift announced it has signed an agreement with The Atlantic to be the platform for the brand’s integrative native advertising efforts across its portfolio of sites.
TripleLift’s platform will enable The Atlantic’s integrated marketing team to deliver branded advertising messages that match the look and feel of its site without comprising the integrity of the brand’s original visual content. Through the use of proprietary computer vision technology, TripleLift’s system analyzes unique image data to determine how to crop the image and ensure the most optimal elements of the advertising image are presented and rendered at the ideal aspect ratio, all while fitting the form and function of The Atlantic’s site. Ultimately, TripleLift’s platform will ensure there are absolutely no burdens on The Atlantic in terms of additional back-end technology or staffing to execute these ads“.
MarketingProfs has published a new guide ‘A Better Way to Incentivize Customers’. The MarketingProfs team says, “Thinking about using rewards to incentivize your customers and employees? Then you’ll want to download this new guide from Tango Card. Inside, discover how companies are delighting recipients by letting them choose their own gifts and why it’s resulting […]
Search Engine Journal is hosting a webinar ‘Smarter Ads: 5 Cost-Efficient Ways To Get Higher Return On Paid Media’ on Wednesday, March 1, 2023, at 2.00 pm ET. The SEJ team says, “Join this webinar to find out why driving synergy between paid and organic search strategies is the key to boosting your performance this […]
A business niche is a specialized or focused area of a broader market that businesses can serve to differentiate themselves from the competition. Copyblogger contributor Sonia Simone has published an article featuring three models to choose the right niche for your online business. She says, “If you want your marketing to work, you have to […]
HubSpot has published ‘The Ultimate Guide to the Best Productivity Apps, Tools, and Software’ to help marketers best results. Kristen Baker says, “Check out this list of some of the year’s most popular apps, organized by category. And download a few to become the most efficient version of yourself. If you’re looking for the best […]
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