Pete Prestipino says, “Native ad technology platform TripleLift announced it has signed an agreement with The Atlantic to be the platform for the brand’s integrative native advertising efforts across its portfolio of sites.

TripleLift’s platform will enable The Atlantic’s integrated marketing team to deliver branded advertising messages that match the look and feel of its site without comprising the integrity of the brand’s original visual content. Through the use of proprietary computer vision technology, TripleLift’s system analyzes unique image data to determine how to crop the image and ensure the most optimal elements of the advertising image are presented and rendered at the ideal aspect ratio, all while fitting the form and function of The Atlantic’s site. Ultimately, TripleLift’s platform will ensure there are absolutely no burdens on The Atlantic in terms of additional back-end technology or staffing to execute these ads“.

Will Native Ads Capture Your Digital Attention in 2015?

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