Courtney Eckerle says, “The Kentucky Derby was marketing based on assumptions about their customers and wanted to put some concrete data behind the content choices the marketing team was making.

In developing a newsletter centered around Derby content, the team began segmenting and directing compelling content directly to the customers who wanted it most. Read on to learn what they found through this effort”.

Email Marketing: The Kentucky Derby’s customer-centric newsletter reduces opt-out rate 64%

MarketingSherpa

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