‘Interview with Brian Clark: How Customer Experience Maps Help You Develop a Smarter Content Strategy’ – ‘Copyblogger’ Blog
Jerod Morris says, “Well isn’t this a pleasant surprise.
After we published the third installment of our three-part series on content strategy, Brian Clark informed me that he had the perfect follow-up topic for the next episode.
Sure, Mr. Clark, I think we can make room for you in the schedule.
Consider this a bonus fourth episode in the content strategy series — and it goes next-level.
Empathy is essential because it allows you to feel what your audience members feel, but what if you could get inside their hearts and walk a few steps in their shoes as well?”.
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