Greg Sterling says, “The Digital Advertising Alliance (DAA), a consortium of online advertising trade groups, commissioned Zogby Analytics to survey mobile users about their attitudes toward mobile advertising. Zogby polled 1,015 adults, mostly about in-app advertising and related issues.

At the highest level, the study’s findings can be grouped into two categories:

  • Preference for ad-supported apps vs. other models (i.e., paid, freemium)
  • Interest in tools that provide some level of consumer visibility and control over the ads served”.

Survey: 58 Percent Prefer Ad-Based Apps To Paid, Freemium Models

Marketing Land

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