‘The big bout part II: When to use system text vs. images in digital marketing’ – ‘Experian Marketing Forward’ Blog

Brenna Solop says, “Ding ding ding! Let’s get back to the main event!

Yesterday we featured six tight rounds of pugilistic pummeling between two worthy contenders: words and images. Digital marketing requires both for impact, but which should you use in each situation? They’re back in the ring for rounds 7-12 below, and if you missed yesterday’s entry, read up on rounds 1-6.

ROUND 7 – Personalization

System text: If you want “dynamic” copy – adapted to each email recipient – go with system text. Names, account numbers and personalized messages can all be formatted by HTML/CSS font styling”.

The big bout part II: When to use system text vs. images in digital marketing

‘Experian Marketing Forward’ Blog