‘Content Marketing: How an energy data company’s content strategy increased leads by 733%’ – MarketingSherpa Article

Allison Banko says, ““Content marketing is like wrapping your sales pitch in bacon,” said Lauren Patrick, Marketing Content Manager, Urjanet. “It’s not an advertisement. It’s not, ‘Buy me now! Here’s why.’ It’s, ‘Here’s a really interesting problem, and here’s a way to solve it. Here’s our solution.'” 

Discover how Urjanet’s new marketing team developed a sizzling content marketing strategy for this energy data company“.

Content Marketing: How an energy data company’s content strategy increased leads by 733%

MarketingSherpa