‘Ecommerce: How parent brands can reduce user friction and anxiety’ – ‘MarketingExperiments’ Blog

Carmen Weeks says, “The MECLABS Conversion Heuristic is what we use when optimizing our Research Partners’ websites – and now for me as a research analyst, it’s become second nature to optimize every website I encounter.

I say this because truthfully, it’s one thing to simply memorize and understand a formula. But when you’re able to conceptualize and apply it, you own it.

For instance, I was recently window shopping on one of my favorite sites, HauteLook, a members-only ecommerce website that offers limited-time sales of leading brands in fashion, home décor, skincare, and occasionally, luxurious vacations”.

Ecommerce: How parent brands can reduce user friction and anxiety

MarketingExperiments Blog