Software developer, George Katsoudas, has come out with a tool that improves the ranking of videos on your website, his 1-Click Video Ranker.

Google ranks pages with embedded videos higher than other pages in many, but not all, cases. The difference is often that the highly ranked sites have metadata that alerts Google to the important properties of the video. When done right, the video isn’t only ranked highly, it also has a thumbnail picture next to the listing, drawing attention to it.

The best metadata (i.e., most recognized by all the search engines) was developed by a committee of internet experts, and is documented at http://Schema.org. Here’s how these experts describe what they have done.

“Many applications, especially search engines, can benefit greatly from direct access to this structured data. On-page markup enables search engines to understand the information on web pages and provide richer search results in order to make it easier for users to find relevant information on the web.”

That’s what Katsoudas supplies in 1-Click Video Ranker, the structured data search engines need to understand your videos.

With these clues to help interpret your videos, the search engines will typically rank them higher. Videos without this structured metadata will have a harder time ranking.

1-Click Video Ranker is a WordPress plugin, so it can be used by any of your WordPress sites to add the metadata search engines love.

The details of the topic of metadata may be beyond our understanding, but it is critical to your site’s success. Get this powerful tool to automate creating the metadata here : 1-Click Video Ranker.

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