‘What Every Marketer Should Know About Print Design’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “What Every Marketer Should Know About Print Design”.
Vladimir Gendelman says, “Print marketing works best when designers and marketers can easily work together. So it helps when both know at least the basics of each other’s craft.
Here are print design essentials that all marketers should keep in mind.
Logos should be versatile
Your logo is your brand’s most important visual identifier, so it’s important to have a logo that’s attractive, eye-catching, both Web- and print-friendly, and representative of your brand’s identity. But many marketers don’t realize that versatility is crucial in logo design, and that certain print projects may call for your logo to be flexible in certain ways”.
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