‘Real-time advertising spend increased 80% in 2013: infographic’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Real-time advertising spend increased 80% in 2013: infographic”.
David Moth says, “Real-time advertising spend increased 80% in the UK in 2013 and now accounts for 14% of the display market, according to data included in a new infographic.
Last year real-time ad revenue in the UK reached €204m, compared to €82m in France and €113m in Germany.
The graphic also highlights the growth of premium real-time display and video inventory, as well as the variety of brand formats available.
Econsultancy recently published a Real-Time Marketing Report in association with Monetate, which is based on a survey of almost 900 client-side and agency respondents“.
Comments are closed.