‘Reactive Tweeting, It’s A Thing Of The Now’ – ‘Business 2 Community’ Article
The latest article on ‘Business 2 Community’ is titled “Reactive Tweeting, It’s A Thing Of The Now”.
Rachel David says, “Brands flocked to squawk in 2013 proving Twitter is where the conversation is at no matter the event. These companies taught us that you don’t have to create an event and live tweet to increase brand visibility and engagement. Instead, hijack one. If done correctly, brands can capitalize on already established events such as football games, award shows, TV specials, etc., and join the already ongoing conversation alongside their fans.
Two great examples seen in 2013 — Oreo and DiGiorno“.
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