The latest article on  ‘Marketing Land’ is titled “Unlocking The Tremendous Possibilities Of Audience Data”.

James Moore says, “I don’t think it’s news to anyone that there is more readily-available audience data than ever before.

“From the dawn of civilization until 2003, humankind generated five exabytes of data. Now we produce five exabytes every two days… and the pace is accelerating.” – Eric Schmidt, Executive Chairman, Google

In fact, according to Rick Smolan and Jennifer Erwitt in the book, The Human Face of Big Data, the average person today processes more data in a single day than a person in the 1500s did in an entire lifetime. In the world of advertising, this data comes from many sources, including online browsing behavior and countless offline sources“.

Unlocking The Tremendous Possibilities Of Audience Data

Marketing Land

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