‘Twitter Tailored Audiences: When Does It Make Sense?’ by Jay Baer
Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “Twitter Tailored Audiences: When Does It Make Sense?″.
Baer says, “If you pay attention to digital advertising, you’ve probably heard the big news: Twitter is diving headfirst into retargeting with the launch of a new program called Tailored Audiences. With Tailored Audiences, it’s now possible to target Twitter users based on their actions across the Web. Using a technique called cookie-mapping, ad partners anonymously transfer a segment”.
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