‘Can Twitter Make ‘T-Commerce’ a Thing?’ – ‘Mashable’

Lauren Indvik says, “On Tuesday, Twitter announced that it has hired its first head of commerce, former Ticketmaster President Nathan Hubbard, a sign that the microblogging network is looking to lure more retailers to its advertising platform by improving purchase conversions.

In an interview with Mashable, Hubbard said Twitter is looking to make shopping from Twitter more efficient: Instead of clicking on a link to purchase, say, an e-book or a sweater, users could complete a transaction without leaving Twitter.com. Twitter won’t handle the payments part itself — the company is planning to leave that to (as yet unnamed) partners“.