‘Why Webmasters Pass Their Margins Onto the Googleplex’ – ‘SEO Book’ Blog

The latest ‘SEO Book’ blog post is titled “Why Webmasters Pass Their Margins Onto the Googleplex”. Peterd says, “In previous articles, we’ve looked at the one-sided deal that has emerged when it comes to search engines and publishers. Whilst there is no question that search engines provide value to end users, it’s clear that the search engines are taking the lionshare of the value when it comes to web publishing. That isn’t sustainable. The more value stripped from publishing, the less money will be spent on publishing in future. In this respect, the search engines current business model undermines their own long-term value to end users”. Why Webmasters Pass Their Margins Onto the Googleplex ‘SEO Book’ Blog