‘Top 5 Mistakes To Avoid When Running A Facebook Contest’ – ‘Business 2 Community’ Article

The Wishpond Blog team says, “When marketers first think about how to run a Facebook contest, many will assume giving away an IPad and making a status update when it launches is enough to generate interest. These people make me cringe. Usually they think this because they saw a success story on Mashable about a company that gave away an IPad and got 1000’s of entrants.Please do not expect this to be the case – these success stories are rare – and even if they do result in 1000’s of entrants, they will be of little use to the company – I’ll explain why shortly.

In this article I’ll talk about the five biggest and most frequent mistakes I see marketers make when running a Facebook contest and how to avoid them. Let’s get started!“.