‘What are Buyer Personas and Why Are They Important for Your Business?’ – ‘Business 2 Community’ Article

Hamzah Qutub says, “In marketing circles one frequently comes across this term but very few people have any idea of what is meant by a buyer persona. A buyer persona is a fictional representation of your ideal customer or a segment of your target market. Please note that I’ve used ideal person as a synonym for a segment of your target market. Because in reality not all of your target customers are your ideal ones or those for whom you are looking”.