‘Lead Generation: 6 steps to correctly setting customers’ expectations’ – ‘MarketingExperiments’ Blog

The latest ‘MarketingExperiments’ blog post is titled “Lead Generation: 6 steps to correctly setting customers’ expectations”.

Selena Blue says, ““The first step in exceeding your customer’s expectations is to know those expectations.”

-Roy H. Williams, Author and Marketing Consultant, Wizard of Ads trilogy

One way to know your customers’ expectations is to set them yourself. Recently, as we’ve been looking for speakers and case studies for Lead Gen Summit 2013, I’ve come across a few different lead generation pages that failed to meet the very expectations set by prior stages in the funnel”.

Lead Generation: 6 steps to correctly setting customers’ expectations

MarketingExperiments Blog