MarketingSherpa has released a case study titled “Webinar Marketing: Adobe revamps strategy and achieves a 500% lift in conversion to sale”.

MarketingSherpa team says, “Webinars can be effective, yet challenging, content marketing.

So, we were intrigued when we learned even a webinar platform company faced challenges with using webinars for marketing. Adobe wanted to use webinars as guided product tours, which would have been difficult to present in a “one sheet brief,” as the senior product marketing manager described it.

Learn from the team’s impressive turnaround — a 500% increase in conversion to sale through its new webinar strategy — to see how you can improve your own webinar marketing”.

Webinar Marketing: Adobe revamps strategy and achieves a 500% lift in conversion to sale

MarketingSherpa

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