‘How General Electric uses Facebook, Twitter, Pinterest and Google+’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “How General Electric uses Facebook, Twitter, Pinterest and Google+”.
David Moth says, “B2B companies can often struggle to make social work as people don’t tend to use Facebook and Pinterest for professional reasons. There’s always Linkedin of course, but that presents an entirely different challenge from the four main consumer networks. General Electric has managed to buck the trend and achieve a strong social presence, though it’s true that the company blurs the lines between B2B and B2C”.
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