The latest ‘MarketingExperiments’ blog post is titled “Web Usability: People don’t need many options, they need the right options”.

John Tackett says, “It’s no surprise folks everywhere like choices.

From the car you drive to the shoes you wear, paper or plastic, and the classic … would you like fries with that?

Choices are good, and having lots of them is even better.

So, it would make sense giving customers as many options as possible would be a sound principle of Web usability – or is it? Watch the below video for a MarketingExperiments discovery about presenting options to your visitors”.

Web Usability: People don’t need many options, they need the right options

MarketingExperiments Blog

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