The latest article on ‘MarketingProfs’ is titled “From Broadcast to Unicast: Quick, Easy Steps to Engage Your Customers via Social”.

Kerry Reilly says, “Social marketing is no longer solely about having a Facebook page or a Twitter account. It’s about creating rich opportunities (contests, communities, polls, games, and other approaches) for fans to engage with the brand—and, by doing so, attracting the fans’ circle of friends to the brand as well.

By taking engagement to the next level, marketers can advance their social media strategy and grow their marketing database, making the transition from broadcast to unicast, and making that one-to-one connection with the customer“.

From Broadcast to Unicast: Quick, Easy Steps to Engage Your Customers via Social

MarketingProfs

Sharing is caring