The latest article on Business Insider is titled “Facebook Ad Boss: Clicks And Engagement Are Not As Important As Exposure”.

Megan Rose Dickey says, “Facebook Ad Products Director Gokul Rajaram spoke on a panel today at TechCrunch Disrupt about the state of digital advertising.

He was joined by Twitter Senior Director of Product Revenue Kevin Weil and Google VP of Display Advertising Products Neal Mohan.

They all agreed that ads these days need to be cross-platform and work well on PCs, tablets, and even wearable devices like Google Glass”.

Facebook Ad Boss: Clicks And Engagement Are Not As Important As Exposure

Business Insider

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