Experian is hosting a webinar with on Tuesday, April 16 at 2.00 pm EDT. The topic of the webinar is “Driving Web traffic and ad sales through strategic content development: A Case Study with The Weather Channel”.

Experian team says, “During this webinar Paul Hutton, Sr. Director of Digital Intelligence, The Weather Channel, and Ethan Van Auken, Analyst, Consumer Insights, Experian Marketing Services, discuss how The Weather Channel:

  • Leverages intelligence from Hitwise and Simmons to identify and understand consumer habits and interests that help them to offer a better experience with their properties for both consumers and their advertisers
  • Identifies key categories most susceptible to seasonal weather patterns and how seasonal change affected consumer behavior
  • Turned insights into actionable ad opportunities and influenced strategic decisions for a website redesign”.

Webinar Details

Organizer:  Experian

Topic: Driving Web traffic and ad sales through strategic content development: A Case Study with The Weather Channel

Day/Date: Tuesday, April 16

Time: 2.00 pm EDT – Time Zone Converter

Register for webinar details.

‘Driving Web traffic and ad sales through strategic content development: A Case Study with The Weather Channel’ Webinar

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