The latest ‘SEO Book’ blog post is titled “We’re Going Google”.

Aaron Wall says, “In the search ecosystem Google controls the relevancy algorithms (& the biases baked into those) as well as the display of advertisements and the presentation of content. They also control (or restrict) the flow of marketable data.

For example, a publisher might not get keyword referral data on organic search, but Google passes that data on via advertisements & passes a large amount of data on through their ad network to other ad networks”.

We’re Going Google

‘SEO Book’Blog

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