On September 28, 2012, Google made another change to its ranking algorithm. As a result many websites, those that depended, for their traffic, on having their domain an exact match for their search term, found their position in the search results withered away to virtually useless.

Google spokesman, Matt Cutts, says, “New exact-match domain (EMD) algo affects 0.6% of English-US queries to a noticeable degree. Unrelated to Panda/Penguin.”

Some SEO experts, Joe Finn and Matt Hepburn have produced The Essential EMD Survival Guide

to explain the details of how the algorithm can damage your site and what to do to avoid or repair the damage.

The Essential EMD Survival Guide

is a quick fluff-free report that will help you with the latest Google changes, plus it also has suggestions for protecting your site from future Google updates.

This is well-researched and will surely assist you in staying on the right side of Google.

EMDs aren’t dead. You just need to use them right. You can get your own copy here: The Essential EMD Survival Guide

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