The latest post on ‘Mashable’ is titled “10 Insanely Clickable Banner Ads”.

Todd Wasserman says, “It’s no secret that at one in 1,000, the average click-through rate for banner ad is rather pitiful. Think of other things with similar probabilities. For instance, over the course of your life, you have a one in 3,000 chance of getting struck by lightning.

Despite the challenging odds, a few intrepid ad executives still see banners as promising terrain”.

10 Insanely Clickable Banner Ads

Mashable.com

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