Dr. Veit Schenk begins this column on internet marketing this week. It will appear each Wednesday In it he will address marketing principles that all marketers, new and experienced, need to be aware of. When tend to overlook some of the most obvious principles at times, and we tend to forget. Some times we tend to be careless. Dr. Schenk will help us stay on target.

I welcome Dr. Schenk to the contributor community and look forward to his weekly column.