‘7 Characteristics of a Real Life Marketing Strategy’ by John Jantsch

John says, “In my opinion, developing and executing an effective marketing strategy is the most important job of any marketer and failure to do so is the single greatest threat to creating anything that looks and feels like business building momentum”. [John Jantsch’s Blog]

John Jantsch’s latest blog post:

7 Characteristics of a Real Life Marketing Strategy

John says, “In my opinion, developing and executing an effective marketing strategy is the most important job of any marketer and failure to do so is the single greatest threat to creating anything that looks and feels like business building momentum.

While few would argue with the statement above, marketing strategy as a practical tool remains little more than an academic exercise for most businesses”.

7 Characteristics of a Real Life Marketing Strategy…

John Jantsch’s Blog