John Hurd’s latest ‘e-Wealth Daily’ article is titled “The Difference Between “You” and “I””. [‘e-Wealth Daily’ Article]


John Hurd’s latest ‘e-Wealth Daily’ article:

The Difference Between “You” and “I”

When it comes to selling, whether it’s a product or service or even if it is yourself as a job candidate, it is important to address your audience properly.

Your audience is your desired customer or your desired mployer. And you need to ask yourself, “How am I going to reach them personally and prove myself as the best possible choice for them to make?”

You see, there’s always going to be competition and, to make yourself stand out, you need to address people in their own terms. Other people want to sell the same product or service
and other people want that same job. Standing out is important and can be done with just a few simple changes to how you present your offer.

Let’s say you’re shopping for a new car. You’ve clipped some ads from your local newspaper and now you’re going into a few dealerships to find the best deal. At one particular dealership,
you are approached by a salesman who begins his pitch, “I see you’re looking at our newest model. I drive that same car and I love it.”

The first thing that pops into your head should be, “Who cares?” That’s not because you’re uncaring, but because you’re shopping for a car that will suit your life and satisfy your
needs. Unless you know that car dealer personally and can identify with him, you’re not going to care what he drives.

Taking an example from our poor car salesman, you can reposition your own sales pitch to reflect the customer more than the salesman. For example, you could say, “I see you’re
looking at the newest model in our showroom. You look like a person who wants reliability and security from your car. This model has…”

You see, in this second pitch, the salesman is identifying a need you may have in your car purchase. By using this approach, the conversation feels more personal, even if it is still a sales pitch.

Whether you’re selling a car or selling yourself to a new employer, focus on the needs of your customer or boss. Once you’ve identified their personal situation, you can then discuss
how you can help them and position yourself as the best possible choice.

e-Wealth Daily

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The e-Wealth Daily Bulletin brings you daily tips, advice and breaking news related to home businesses, small businesses and internet marketing. Our team of experts gives you the information you need to take your business pursuits to the most profitable level. Founded by Adrian Newman in 2003, the e-Wealth Daily Bulletin and www.ewealthdaily.com are a division of Lombardi Publishing with online newsletters reaching over 100,000 subscribers each month.

* IMNewsWatch would like to thank e-Wealth Daily for granting permission to reprint this article.

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