‘How To Create The Ultimate Referral Marketing System In 7 Simple Steps’- John Jantsch’s Latest Article
John Jantsch’s latest ‘Duct Tape Marketing’ Newsletter article titled “How To Create The Ultimate Referral Marketing System In 7 Simple Steps” is reprinted here. [Article Reprint]
John Jantsch’s latest ‘Duct Tape Marketing’ Newsletter article titled “How To Create The Ultimate Referral Marketing System In 7 Simple Steps” is reprinted here.
How To Create The Ultimate Referral Marketing System In 7 Simple Steps
Step #1 – Create a referral target market(s) – you must create a target list of companies and individuals who can be motivated to refer. This can be clients or a network of related businesses.
Step #2 – Identify your ideal referral client – In order to receive high quality referrals you must be able to quickly communicate the exact type of person or business that makes a great referral.
Step #3 – Create and communicate your core referral message – you must be able to easily explain the value you can bring to anyone who is referred. “We show estate attorneys how to become famous.”
Step #4 – Design a referral education system – When you meet with a potential referral source you can substantially increase the number and quality of referrals if you systematically educate them on: Who makes a great referral, what’s in it for them to provide a referral, how to refer you, and the exact steps you plan to take with that referral
Step #5 – Outline your referral lead offer and system – this is the heart and soul of the system. This is where you devise the creative offer that makes people want to refer you. Example: Earn a 100% refund on your tax return preparation when you refer 4 people who become clients.”
Step #6 – Create a referral conversion strategy – what good are referral leads if they don’t become referral clients? You must map out a specific set of steps that will allow you to convert your referral leads. What do you do with a lead when the phone rings?
Step #7 – Identify a referral follow-up strategy – to bring your referral system full circle you need to devise two follow-up steps. 1) a way to continue to market to your referral leads that don’t immediately turn into clients and 2) a way to systematically communicate the progress of a referral back to your referral sources to keep them motivated.
Related Article: How to motivate referral sources
Using Keyword Research to Increase Web Traffic
John Jantschis a veteran marketing coach, award winning blogger and author of Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide published by Thomas Nelson – due out in the fall of 2006.
He is the creator of the Duct Tape Marketing small business marketing system. You can find more information by visiting www.ducttapemarketing.com
Duct Tape Marketing Newsletter Contents
In this issue:
Resource #1 – Free Coaching Excellence Series – John Battelle
Resource #2 – Free Teleseminar – LogoWorks and Branding
Main Article – Create a Referral Marketing System in 7 Steps
Resource #3 – Personal Branding Summit
Free Magazine – Free subscription to Chief Marketer Report
Further Reading – Built to Serve – Dan Sanders
Featured Listening – Chrome Dreams II – Neil Young.
*IMNewswatch would like to thank John Jantsch for granting permission to reprint the latest newsletter articles.
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