Dan Kennedy discusses ‘How to Get a Prospect’s Info’ in his Successful Marketing Strategies email. The email focuses on the importance of having information about customers in order to target prospects.


Dan Kennedy discusses ‘How To Get A Prospect’s Info’ his Successful Marketing Strategies email.

Kennedy writes in the email: “In your previous Successful Marketing Strategy email we
discussed the importance of being able to properly define and target your ideal prospect by using readily available demographic information.

If you have that information, you have the power to veryefficiently select new groups of targeted prospects.

For example, in business-to-business marketing there may be different demographic information that can be compiled about your customers, such as size of company by annual sales, size of company by number of employees, ownership of buildings or other real estate, major purchase
behavior, credit card use, type of business, magazines subscribed to.”

[email with subject: … How To Get A Prospect’s Info]

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