The US Ad spending rose by 5.1% in the first half of 2006 over the same period in 2005, according to Nielsen Media Research.


The US Ad spending rose by 5.1% in the first half of 2006 over the same period in 2005, according to Nielsen Media Research.

The following is the data provided by Nielsen Media Research:

– ‘Internet ad spending rose by 49% in the first half of 2006

– Ad spending on Spanish-Language TV increased by 21.8%

– Ad spending for the top 10 companies reached $9.8 billion

– Spending for the 10 largest categories reached $21.9 billion’.

About Nielsen Media Research

Nielsen Media Research is a provider of television audience measurement and related services, worldwide.

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