Mediaplex to Use EyeWonder for Rich Media
Mediaplex, an online advertising provider, is going to use EyeWonder for its suite of video ad technology and rich media services.
Mediaplex, an online advertising provider, is going to use EyeWonder for its suite of video ad technology and rich media services.
MediaPlex’s agency and advertisers will be able to use EyeWonder rich media services to create, manage, deliver and measure online campaigns, according to EyeWonder.
Mediaplex and EyeWonder software integration will offer:
– ‘Rich media and video campaign metrics
– Campaign measurements for display, e-mail, paid and natural search advertising’.
Sean Quick, Senior Product Manager for Mediaplex, said: “We are responding to an overall increase in rich media and video spending, we’ve seen a big demand and an increase in broadband useâ€. [Mediaplex]
Company Information
EyeWonder is a provider of online video and rich media advertising products and services.
Mediaplex is a provider of online advertising, direct marketing and interactive marketing technologies.
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