Pharmaceutical Companies’ Internet Spending to Reach $780 Million

Internet spending of the pharmaceutical companies will reach $780 million in 2006, according to eMarketer.

Internet spending of the pharmaceutical companies will reach $780 million in 2006, according to eMarketer.

Findings of eMarketer

Key findings of eMarketer include:

– On 2006, the pharmaceutical companies’ online spending will increase by 25%

– For 32 million Americans, Internet is the first place to find health care information

– In last 12 months 100 million Americans used Internet to find health care information.

Lisa E. Phillips, Senior Analyst at eMarketer, said: “Instead of merely advertising blockbuster drugs, the industry is beginning to chase the ‘long tail’, and the Internet is the best channel to target and reach consumers with specific conditions and questions about treatment”. [source]

More information on the growth of pharmaceutical industry in terms of Internet is available in eMarketer’s report Pharmaceuticals Online: Direct-to-Patient Becomes a Reality.

eMarketer is a provider of market research, analysis and trends related to e-business and online marketing.

Links

To read the eMarketer article, click here.

To visit eMarketer website, click here.