Marchex has launched Contextual Advertising Center on Open List, a search technology and user-generated content platform.


Marchex has launched Contextual Advertising Center on Open List, a search technology and user-generated content platform.

Contextual Advertising Center will help advertisers to bid for advertising placements based on specific Open List categories and locations, according to MArchex.

Key features of Contextual Advertising Center include:

– Offers a self-serve account management system to the advertisers

– Enables advertisers to purchase advertising from Open List areas, such as local pages, category pages, hybrid local and category pages

– Allows advertisers to bid on run-of-site local inventory.

Marchex’s Open List search technology platform offers targeted aggregation of vertical and local content.

Peter Christothoulou, Chief Strategy Officer at Marchex, said: “We believe that locally targeted paid search advertisements are, and will continue to be, a major growth driver in the overall paid search market in the coming years.

The launch of our contextual advertising center on Open List marks the beginning of our effort to ramp locally focused advertising across our network of Web sites”. [source]

Marchex is a search marketing, local search, and direct navigation services provider.

LINKS:

To read the complete press release, click here.

For more information on Open List, click here.

To visit Marchex website, click here.

 

 

 

 

 

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