BlueLithium has launched ‘AdRoll’, a video streaming ad network with behavioral targeting capabilities.


BlueLithium has launched ‘AdRoll’, a video streaming ad network with behavioral targeting capabilities.

AdRoll helps advertisers to target streaming ads to the site visitors of BlueLithium network. AdRoll also enables the advertisers to do behavioral retargeting, according to BlueLithium.

AdRoll offers advertisers two options for their videos:

– In-stream video – In in-stream video content appears in a 15-second stream pre or post roll of the video

– In-banner video – With in-banner video advertisers can take skyscrapers and turn them into streaming video advertisements.

Gurbaksh Chahal, CEO and founder of BlueLithium, said: “It’s the first video streaming network that also leverages the power of behavioral targeting, which advertisers have been asking for, and we’re pleased to be the first to deliver on”. [source.

To visit BlueLithium website, click here.

 

 

 

 

 

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