Google continues to dominate the UK search market. Google UK is also the most visited website in the UK, according to Hitwise.


Google continues to dominate the UK search market. Google UK is also the most visited website in the UK, according to Hitwise.

Key findings of Hitwise include:

– Yahoo’s share of executed UK searches has grown

– Yahoo Search and MSN Search powered 7% of UK Internet searches (in four weeks to 20th May 2006)

– 85% of UK visits to Google properties went to either the UK or US search engine

– Amongst US Internet users, Google.com powered 59% of all searches andYahoo Search at 22% (in four weeks to 20th May 2006).

Heather Hopkins, Director of Research for Hitwise UK, said: “Google is the undisputed favourite in search in the UK, however Yahoo! and MSN are much more popular for other services

Consumers are moving among these three Internet brands and seem to clearly distinguish the users of each. UK consumers use Google to navigate and search the web, MSN to communicate and Yahoo! for content”. [source]

To read the complete Hitwise report, click here.

To go to Hitwise website, click here.

 

 

 

 

 

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