Michel Fortin’s latest blog post is titled “From Puffery To Praise”. Fortin discusses using “hype” words and exaggeration in copywriting.


Michel Fortin’s latest blog post is titled “From Puffery To Praise”.

Fortin discusses using “hype” words and exaggeration in copywriting.

Fortin says,

“For example, there’s no such thing as “boatloads of money” or “a torrent of website traffic.” These are obviously exaggerations. (Take the lyrics in the song “Love Shack” by the B-52’s – e.g., “I bought me a Chrysler and it’s as big as a whale…”)

But used judiciously, exaggerations can be formidable tools to drive points home more effectively, powerfully and compellingly. They allow readers to grasp the meaning of the message, and not just the message itself”. [source]

Fortin discusses in detail how to use ‘exaggeration’ in a proper manner in copywriting.

To read the complete post go to Fortin’s blog.

Click here to read the post Copywriting

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