Brand Ads give higher conversion rates than Non-Brand Ads, according to a report by 360i and SearchIgnite.


Brand Ads give higher conversion rates than Non-Brand Ads, according to a report by 360i and SearchIgnite.

Key findings of the report include:

– Brand search ad gain 9.30% conversion rate

– Non branded ads gain 8.73% conversion rate

– The more times a consumer clicks on a marketer’s ad, the conversion rates go high

– Purchasers click 5% more of the marketer’s ads than consumers who don’t complete a transaction

– 25% of conversions from the campaign occur from consumers who click more than one ads.

360i defines Brand Ads as “Ads with the name of the marketer, website or trademark owned by the marketer”. and Non-brand Ads as “Ads which do not include any reference to the marketer, its website, its trademarks, or its proprietary brands”. [source]

To download the complete report, click here.

The report is in PDF format. You will need Adobe Acrobat to read this report. To download a free acrobat reader click here.

For more information on 360i, go to 360i.

For more information on SearchIgnite, go to SearchIgnite.

 

 

 

 

 

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