Many email marketers plan to implement list growth tactics, according to a survey by Silverpop. 24% respondents plan to implement a viral marketing campaign.


Many email marketers plan to implement list growth tactics, according to a survey by Silverpop. 24% respondents plan to implement a viral marketing campaign. 10% of the respondents said such a method was very successful.

Elaine O’Gorman, vice president of strategy for Silverpop, said: “All elements of sophisticated email marketing ““ segmentation, personalization, dynamic content, lifestyle marketing and more ““ depend upon the quantity and quality of the email list. But growing email lists is difficult. Many marketers rank the task as their top challenge.

Certainly a successful viral email campaign is a marketer’s dream. Your current customers find your products or services so valuable that they electronically “˜recommend’ them to a friend.” [Source]

The FTC has suggested requirements for programs that offer incentives for users to forward information to their acquaintances. The messages should not be sent directly from one recipient to another. They should be sent through the company’s servers, so that names on suppression lists can be removed.

18% of the marketers said they plan to add cross-promotions to email marketing programs. 10% who have used the tactic said it was very successful.

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