Allyn Cutts’ Amazing Marketing Strategies

Allyn Cutts’ “Amazing Marketing Strategies:Hook your Reader with these Three Techniques” discusses the “the structure of the mailer” and offers 3 techniques for writing the headline or the first sentence of the letter.

Allyn Cutts’ “Amazing Marketing Strategies:Hook your Reader with these Three Techniques” discusses the “the structure of the mailer” and offers 3 techniques for writing the headline or the first sentence of the letter.

According to Allyn, “The number one variable in the equation is the headline, or 1st sentence of the letter. If you don’t get anything else right, you’ve got to get that right! If you don’t hook ’em, you won’t catch ’em”.

“Your opening should include one of the following techniques:

o Telegraph the offer
o Emphasis the most attractive aspect of the offer
o Target the reader”

To know more about Allyn Cutts, click here.