Avenue A | Razorfish has acquired London-based DNA for $4.8 million. DNA will be a subsidiary of Avenue A | Razorfish.


Avenue A | Razorfish has acquired London-based DNA for $4.8 million. DNA will keep its brand identity and be subsidiary of Avenue A | Razorfish.

Clark Kokich, worldwide president of Avenue A | Razorfish, said, “DNA’s distinctive service and local knowledge paired with our agency’s scale and offerings will enhance the first-rate online marketing solutions we deliver to new and existing clients in both parts of the world.” [Source]

Avenue A| Razorfish is an interactive marketing and technology services company. It is an operating unit of aQuantive Inc.

DNA provides interactive marketing solutions like media planning and buying, creative design and development, analytics, customer relationship management, user experience and e-commerce.

Sharing is caring