comScore Media Metrix Online Video Ratings service has revealed that in June 2005, more than 94 million people in the U.S. viewed a streaming video online.


More than 94 million people in the U.S. viewed a streaming video online. This is about 56 percent of the domestic Internet population. The average consumer viewed 73 minutes of streaming video content per month.

The study was conducted by comScore Media Metrix.

Peter Daboll, president and CEO of comScore Media Metrix, said, “Online video is uniquely positioned to break through clutter, changing media preferences, and other obstacles facing advertisers today.

comScore is excited to have developed the only technology that can measure this revolutionary change in the advertising landscape”. [source]

About the research he said, “This research confirms that streaming video is now part of the Web experience for a broad base of consumers.

This technology is changing advertising on the Web, by allowing richer, more emotive connections between brands and consumers”. [source]

To read the full report click here.

 

 

 

 

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