Lyris Study has indicated that delivery rates for permission-based emails have increased for the third straight quarter of 2005.


DMNews has reported on email services for the third quarter of 2005 based on Lyris Quarterly Email Deliverability report, “provided exclusively to DM News”.

Lyris study has reported that delivery rates for permission-based emails rose for the third straight quarter of 2005.

Lyris has found that overall inbox delivery rates are improving. About 89 percent of opt-in emails were delivered by U.S. ISPs. This is an increase of 4 percentage points from the second quarter.

But the study also has said that MSN’s Hotmail and Google’s Gmail filtered out more legitimate emails.

Hotmail’s rate of “false positive filtering” increased from 5.6 percent in the second quarter of 2005 to 9.4 percent in the third quarter.

Gmail’s rate of “false positive filtering” increased from 4.1 percent to 7.17 percent.

ISPs with the best delivery rates include: PeoplePC, Mailblocks, Gmail, Yahoo, SBC Global and RoadRunner.

“Email filtering is the processing of electronic mail to organise it according to specified criterion.

Email filtering has several benefits and criticisms. For incoming mail, filtering is performed to:

Eliminate the sending and receipt of unsolicited emails and computer viruses. Viruses are often attached to unsolicited emails.

A false positive, also called false alarm, exists when a test reports, incorrectly, that it has found a signal where none exists in reality.” [source]

 

 

 

 

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