In the next five years online advertising revenues will treble from 2.3 billion Euros in 2005 to 6.5 billion in 2010.


Electric News has reported that in the next five years online advertising revenues will treble from 2.3 billion Euros in 2005 to 6.5 billion Euros in 2010.

This is based on Jupiter Research report: “European Online Advertising Forecasts, 2005 to 2010”.

Some of the important points of the report are:

By 2008, paid for performance search will lead the sector.

In 2004 paid search revenues totalled EUR0.6 billion compared to EUR1.1 billion for display advertising.

By 2010 paid search will generate EUR2.9 billion accounting for 44 percent of total online advertising revenues, compared to EUR2.7 billion for display ads.

UK was the largest online advertising market, accounting for 39 percent of total revenues in 2004 with EUR0.9 billion.

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