Customized online games like automobile race are being developed to market products.

Online games are being developed to entertain people and to sell products.

Shockwave, an online game network has developed customized games for retailers like Radio Shack. Shockwave developed a series of automobile race games to market Radio Shack’s ZipZaps model cars.

Dave Williams, chief marketing officer and general manager of Shockwave says, “It’s really important that the games be focused first and foremost on good game play. These are great branding and marketing vehicles but they’re not like a TV commercial where the entire purpose of it is one big brand message.”

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