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Tuesday, December 18, 2018
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Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
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Archive for the ‘ Martech Tips ’ Category

Key martech opportunities, trends, and challenges for 2018

Econsultancy columnist Jeff Rajeck has highlighted key martech opportunities, trends, and challenges for 2018 based on a recently held roundtable discussions with client-side marketers in Hong Kong. Rajeck says, “Econsultancy has journaled the adoption of marketing technology by brands for many years and our recent Digital Intelligence Briefing survey found that companies with an integrated technology stack are 50% more […]

‘Martech That Matters – And For Marketers Who Actually Use It’ – Forrester

Peter O’Neill says, “Sick of scouring sector landscapes with thousands of vendor logos organized into loosely defined categories?  I mean, do you really need to know the names of scores of predictive analytics vendors out there? What’s the total Martech ecosystem going to tally this year – 7000+ vendors? Actually, yes. Yes it is. As my […]