‘China is #1 in everything online’ and ‘Chinese consumers do not have the same buying habits as Western consumers’ are the noteworthy points from an interview excerpt Econsultancy columnist Jeff Rajeck has published. The excerpt comes from an Econsultancy interview with Ashley Dudarenok. Rajeck says, “Over an hour, Ms. Dudarenok spoke about all things China, including five things all marketers should know about China in 2018. 1) China is #1 in everything online Ms. Dudarenok started her talk by educating the audience about where China ranks in the online world First... [...]

China is heading high in terms of ecommerce spends with Alibaba leading the wagon. It is natural that marketers and brands turn towards China after observing these trends. To help them learn more about the China’s ecommerce economy, Econsultancy columnist Jeff Rajeck has shared five facts about it. Rajeck says, “First off, Western brands need to know that China has different digital service providers than the West. Google and Facebook are blocked in China and the big ecommerce players are Tmall and JD, not Amazon. But besides that, Western brands must realize that China has a highly... [...]