Planning to market in China: five things you should know
‘China is #1 in everything online’ and ‘Chinese consumers do not have the same buying habits as Western consumers’ are the noteworthy points from an interview excerpt Econsultancy columnist Jeff Rajeck has published. The excerpt comes from an Econsultancy interview with Ashley Dudarenok.
Rajeck says, “Over an hour, Ms. Dudarenok spoke about all things China, including five things all marketers should know about China in 2018.
1) China is #1 in everything online
Ms. Dudarenok started her talk by educating the audience about where China ranks in the online world
First off, China has the world’s largest internet user base. With 731 million people online, it dwarves the US online population (287 million) and is far greater than the online population of the whole European Union (433 million).
With this online population comes the next number one, China has the largest number of online shoppers in the world. With more than 480 million people buying things online, there are almost as many online consumers in China than there are people in Europe (506 million).
But most importantly for brand marketers, China has the number one online retail market in the world, with $770 billion in online sales in 2016. In comparison, Europe had around $600 billion and the US had just under $400 billion in ecommerce sales the same year”.
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